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Alternative Currency

New forms of currency are alleviating financial stress or increasing loyalty

Trend - Whether for loyalty or the distribution of financial aid, the concept of alternative currency is gaining popularity. Institutions and businesses deploy this in the form of wooden money or digital stimulus to strengthen buying power.

Insight - Many consumers are experiencing high levels of financial stress, both in the current context of the COVID-19 pandemic and even before that. Simultaneously, they are recognizing the importance of supporting local and smaller businesses. This, in turn, is creating a demand for timely solutions that will support consumers throughout difficult times, while enabling them to access life necessities and services.
Workshop Question - How might your brand utilize the concept of alternative currency?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
45,272 Total Clicks
Date Range:
Mar 20 — Sep 20
Trending:
New and Mild

Featured Examples

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