The Innisfil Farmers’ Market has been recognized with the Best in Innovation Award at the Farmers' Markets Ontario conference, which was held in February.
During the 2019 Innisfil Farmers’ Market, wooden coins were distributed by volunteers to shoppers and no purchase was necessary to receive one. In addition, customers could earn these by participating in the market's events like its pie-eating and pumpkin-carving contests. These items, which were hand-crafted by high school students, were intended to be used as currency at the event. There were a total of 2,000 of these tokens, with four different heart designs which helped the market track attendance each day.
Innisfil Farmers’ Market's innovative loyalty system was launched in "gratitude to [its] customers, for allowing [it] to exist," making for a nice heartfelt gesture on part of the organizers.
Image Credit: Miriam King/ Bradford Today
Key Themes Behind This Trend
- Wooden Coin-based Loyalty Programs
- Disruptive innovation opportunity: Explore the use of wooden coins as a unique loyalty currency in various industries, such as retail and entertainment.
Where This Applies
- Retail
- Disruptive innovation opportunity: Implement wooden coin-based loyalty programs to boost customer engagement and retention.
- Entertainment
- Disruptive innovation opportunity: Introduce wooden coin incentives to enhance participation and attendance in events and activities.
