For the fashion-forward owner, it is important that their furry companion is stylish as well – from contemporary pet beds to modern dog collar. Benji + Moon, which is a brand from South Africa, answers consumer demand in the latter category. The collection is versatile, with designs ranging “from minimalist to playful to sophisticated.” Each modern dog collar is made by hand by local artisans who used “high quality, vegetable-tanned leathers.” In addition, the dyes are non-toxic so one does not need to worry about harmful chemicals. The modern dog collars are complete with slick hardware and exquisite stitching.
Benji + Moon offers its new product range at an affordable price and 5% of every purchase goes to support the operations of CLAW (Community Led Animal Welfare).
Image Credit: Design Milk
Why This Trend Is Growing
- Handcrafted Pet Accessories
- The demand for pet accessories that are distinctively unique and personalized has increased, indicating an opportunity in the market for pet accessories that are expertly designed with the use of high-quality materials.
- Sustainable Pet Accessories
- Consumers prefer eco-friendly and non-toxic materials for pet accessories which create an opportunity for pet companies to have a competitive advantage in the market by manufacturing with sustainable and non-toxic materials.
- Artisanal Fashion for Pets
- An emerging trend in the pet industry is the incorporation of fashion-forward designs that match the owner’s style, creating an opportunity in the market for more artisanal, locally designed clothing and accessories for pets.
Industries Being Reshaped
- Pet Care Industry
- The pet care industry can incorporate environmentally safe, as well as locally designed, handcrafted products in their product lines, resulting in more visually stimulating and unique offerings for the customer.
- Sustainable Leather Industry
- Pet accessory manufacturers can team up with sustainable leather companies to tap the rising trend of sustainable pet accessories manufactured by hand using locally made eco- and animal-friendly materials.
- Fashion Industry
- Fashion companies can invest in creating pet accessory lines that match their human fashion lines for a more comprehensive brand experience for fashion-conscious pet owners.
