The OXO Outdoor collection is a new lineup of products for avid campers and adventurers alike that will help them to stay agile as they prepare their favorite meals from their campsite. The utensils come as the brand's foray into the world of outdoor accessories, and includes grilling equipment such as a spatula and tongs along with an eight-inch chef's knife, bottle and can openers, silicone utensil sets and more. The collection will even be introducing a French press soon for campers to easily prepare the perfect cup of coffee from their campsite.
The OXO Outdoor collection, while functional and high-quality, is still focused on an accessible price point that ranges from $6 on the low end up to $20, depending on the item.
Why This Trend Is Growing
- Outdoor Adventure Utensils
- Opportunities to innovate camping gear and utensils to improve the customer's experience while in the great outdoors.
- Affordable Outdoor Equipment
- Providing affordable camping equipment and outdoor accessories to cater to the mass market.
- Multi-functional Utensils
- Designing utensils that are versatile and can serve multiple purposes to tackle the challenges of outdoor cooking.
Industries Being Reshaped
- Outdoor Gear and Equipment
- There is an opportunity for outdoor gear and equipment providers to develop high-quality, affordable outdoor cooking gear that meets the needs of the mass market
- Camping and Adventure Tours
- Camping tour companies can make use of high-quality, affordable and multi-functional utensils to improve the overall experience of their customers on their tours.
- Outdoor Retailers
- Outdoor retailers can add affordable and high-quality outdoor cooking gear to their product line to cater to the mass market.
