Field Roast teamed up with chef Roy Choi (co-host of The Chef Show and co-founder of the world-famous Kogi BBQ Truck) to create the Kogi Plant-Based Dog, a plant-based hot dog made with the new Field Roast Signature Stadium Dog. The meatless sausage sets itself apart as the first plant-based variety of its kind to be double smoked using maple hardwood chips. The smoky flavors of the plant-based sausage are accented by plenty of other flavorful ingredients like Choi’s signature Kogi slaw, cilantro-onion lime relish, salsas roja, verde and naranja, roasted sesame seeds and a generous amount of melted Chao Creamery dairy-free cheese.
The Kogi Plant-Based Dog, also known as The Home Run, is a food truck treat that promises to delight the Los Angeles community.
What Makes This Trend Stand Out
- Plant-based Meat Alternatives
- The growing demand for plant-based alternatives paired with the innovation of double smoked meatless sausages creates an opportunity to create more plant-based meat products with unique flavors and textures.
- Celebrity Chef Collaborations
- Partnering with celebrity chefs like Roy Choi to create unique plant-based menu items could attract a wider range of consumers and publicity.
- Food Truck Innovation
- Innovative plant-based menu items like The Kogi Plant-Based Dog could lead to increased demand and profitability for food trucks.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can take advantage of the rising popularity of plant-based meat alternatives and celebrity chef collaborations to create innovative menu items.
- Fast Food
- Fast food restaurants can introduce plant-based menu items like The Kogi Plant-Based Dog to cater to a growing market of consumers who are looking for healthier and environmentally conscious options.
- Food Trucks
- Food trucks can tap into the demand for unique plant-based options and offer innovative menu items like The Kogi Plant-Based Dog to stand out from their competition.
