Category
Life-Stages
Constructible Franchises
Trend cluster
Category
School
Support
Parents opt for new tutoring solutions to support virtual learning.
3.5
Trend score
Trend
What is the School Support trend?
School Support: Brands are offering unique educational support solutions for children learning from home. These include both in-person and virtual tutors that fill the gaps of online or at-home instruction, specifically for working parents.
Insight
The consumer insight behind the School Support trend
Families have dealt with a massive shift in their routines since the onset of the pandemic, and many are struggling to balance working from home while their children attend virtual classes. Some parents lack confidence in their public school's approach to remote learning and are seeking additional support to ensure their children's education is not compromised.
Trend themes
Themes within the School Support trend
Three behaviours holding the trend together01
Remote Learning Support
Brands are offering unique educational support solutions for children learning from home including online and in-person tutoring to supplement online or at-home instruction.
02
Virtual Tutoring Resources
Tutoring companies are providing effective one-on-one virtual tutors and e-learning capabilities in multiple countries to support students' unique learning needs and matching them with highly qualified tutors.
03
Education Well-being Benefits
Businesses are including academic support services as benefits to help employees who are working from home, providing unique educational support solutions including virtual and in-home tutors to help children struggling with remote learning.
Industry implications
What the School Support trend means for industry
Where the trend changes the playbookFor
Online Education
The remote learning trend has led to an increase in the online education industry and education technology that provides effective one-on-one virtual education solutions for specific learning needs.
For
Human Resources
Business professionals in the Human Resource sector have an opportunity to include academic support services as benefits to help employees working from home.
For
Education and Tutoring Services
Tutoring services are innovating and adapting by providing one-on-one virtual and in-person tutoring services to supplement online or at-home instruction for students.
Workshop question
How can you support families struggling to balance work and family needs?
Trend signals
Trend signals for School Support
Trend score 3.5 out of 10, from popularity 53%, activity 44%, freshness 9%.
Popularity53%
Activity44%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the School Support trend
4 featured examples from Oct 1, 2020CategoryLife-Stages
Remote Learning In-Person Tutors
The Zutor Concierge Helps Families work-and-learn-at-home
Education institutions can use online platforms to offer remote instruction and personalized tutoring services to students in a more efficient and flexible way.
CategoryLife-Stages
One-On-One Virtual Tutors
Success Tutoring Adapted to COVID-19 With New Online Sessions
The education technology industry can capitalize on the demand for virtual tutoring platforms and remote learning solutions.
CategoryLifestyle
Online Tutoring Resources
The Tutor Doctor Offers E-Learning Capabilities Amid COVID-19
Opportunities for schools and learning institutions to integrate e-learning capabilities into their curriculums and offer tailored learning plans to support all students, regardle…
CategorySpecial
Child Tutor Work Perks
Noodle PRO Tutors Students Online as a Well-Being Benefit for Employees
Disruptive innovation opportunity: Expanding online tutoring services to cater to the needs of parents and students in a remote learning environment.
