The debuting of fashion collections is adapted by limiting the use of models
Trend - Having to limit the use of models on runways has made fashion brands more creative in how they're presenting their new collections. Everything from puppets to animated models to cut-out images of models are now being used to present clothing items by high-end designers.
Insight - Consumer behaviours have completely transformed around the world in every income bracket, and brands are having to adapt to their new habits in order to remain relevant in a post-COVID world. People are now drawn to brands that prioritize both safety and creativity in the way they sell their products.
Insight - Consumer behaviours have completely transformed around the world in every income bracket, and brands are having to adapt to their new habits in order to remain relevant in a post-COVID world. People are now drawn to brands that prioritize both safety and creativity in the way they sell their products.
Workshop Question - How will your brand continue to adapt to changed consumer habits amidst the ongoing pandemic?
Trend Themes
-
Virtual Runway Shows — COVID-19 has pushed fashion brands to adopt virtual runway shows as a way to limit physical contact between people.
-
Creative Runway Alternatives — Fashion brands have been forced to come up with creative alternatives to runway shows, such as puppet shows and boxed shows.
-
Consumer Desire for Both Safety and Creativity — Brands are responding to consumers' changed habits and desires in a post-COVID world by prioritizing safety as well as creativity in how they sell their products.
Industry Implications
-
Fashion Industry — The fashion industry has been forced to innovate new methods of presenting collections without the use of in-person runway shows.
-
Virtual Reality Industry — The virtual reality industry has seen increased demand as fashion brands turn to virtual runway shows and other creative alternatives to physical events.
-
Game Industry — The game industry could see more demand for in-game customization options for characters' clothing in response to the trend of dressing up virtual characters with streetwear options.
