JW Anderson's 'Show in a Box' is a highly unique fashion concept that cleverly debuts the brand's SS21 collection. COVID-19 has forced brands to get creative when it comes to releasing collections, with some opting to go virtual and others cancelling shows as a whole.
JW Anderson went an entirely new direction by bringing the show to consumers. Boxes were sent out to would-be guests which included a DIY set-up of different colored paper, backgrounds, cut-outs of models and more. Individuals could then see a sneak preview of some of the items in the collection, while piecing together different combinations of models and backgrounds.
Both clever and socially distant, this stunt serves as a memorable and unique collection debut.
Image Credit: JW Anderson