Plant-based alternative brand THIS created a pair of ready-to-grill meatless skewers that are not just stacked with vegetables. The Sticky BBQ flavor is said to mimic real barbecue chicken and the Herb & Lemon variety takes its flavor inspiration from "that Portuguese chicken restaurant."
The plant-based skewers contain not only peppers, red onion and marinade but also realistic Plant Based Soy and Pea Pieces that help to take the usual place of real meat on the grill. With all of the ingredients arranged on bamboo skewers, the hardest part about making these meals will be waiting for the grill to heat up.
With its newest creation made for barbecue season, the brand promises to entice flexitarians and perhaps even convince a few meat lovers too.
What's Driving This Trend
- Plant-based Barbecue Alternatives
- THIS's meatless skewers provide a realistic alternative to traditional barbecue meats, reflecting a growing demand for plant-based options.
- Convenient and Ready-to-grill Meals
- The ready-to-grill skewers provide a solution for consumers with busy lifestyles, highlighting the potential for pre-marinated and pre-skewered plant-based options.
- Flavor Innovation in Plant-based Products
- THIS's Sticky BBQ and Herb & Lemon flavors showcase a trend towards developing new and unique plant-based flavors, creating opportunities for innovation in the industry.
Who This Affects Most
- Plant-based Meat Alternatives
- THIS's meatless skewers indicate the potential for continued growth in the plant-based meat alternatives industry.
- Convenience Foods
- The ready-to-grill skewers highlight a growing trend towards convenient and easy-to-prepare foods, creating opportunities for innovation in this industry.
- Food Flavorings and Seasonings
- The development of unique plant-based flavors in THIS's products signals a need for innovative flavorings and seasonings in the food industry.
