The Incogmeato Chik’n Tenders are one of the latest product offers from MorningStar Farms that is focused on providing a meat-like texture and flavor experience for consumers to enjoy. The product comes in two flavor options including Original and Sweet BBQ, which are both formulated to mimic the flavor and texture of real chicken. This makes the chicken tenders ideal for consumers with a flexitarian diet or who are looking to decrease the amount of meat they eat.
General Manager of Plant-Based Proteins at Kellogg Sara Young spoke on the new Incogmeato Chik’n Tenders saying, "Our new Incogmeato Chik’n Tenders are a game changing experience for the flexitarian chicken-loving consumer who wants to try plant-based but isn’t finding an option that stacks up to the real thing. Chik’n is a huge opportunity to recruit flexitarian eaters to the meatless category; we know plant-based chik’n household penetration is just north of 5%, leaving a huge upside worth over $200+M.”