Brands are launching products that aesthetically boast the values of STEM learning
Trend - STEM learning emphasizes an interdisciplinary approach to science, technology, engineering, and mathematics. Aside from the many hands-on tools available to teach children in this way, beauty and fashion brands are betting on a STEM-inspired aesthetic in their products and campaigns, seeking to empower instead of educating.
Insight - For Millennial and Gen Z consumers, the aesthetic of a product is of the utmost importance and as a result, it strongly guides their purchasing decisions. Concerned with the ability of self-expression to the highest and most accurate degree, individuals seek out ways to strike a balance between their consumption and their lifestyle philosophy. In this space, Millennials and Gen Z are driven by their personal interests, as well as other factors such as occupation or education.
Insight - For Millennial and Gen Z consumers, the aesthetic of a product is of the utmost importance and as a result, it strongly guides their purchasing decisions. Concerned with the ability of self-expression to the highest and most accurate degree, individuals seek out ways to strike a balance between their consumption and their lifestyle philosophy. In this space, Millennials and Gen Z are driven by their personal interests, as well as other factors such as occupation or education.
Workshop Question - How can you empower your target demographic through aesthetics?
Trend Themes
1. Stem-inspired Aesthetic - More brands are incorporating a STEM-inspired aesthetic in their products and campaigns, targeting Millennial and Gen Z consumers who value self-expression and personal interests.
2. Trailblazing Women in STEM - Olay's all-female, STEM-centric Super Bowl ad features trailblazing women to disrupt the male-dominated advertising space.
3. Sustainable Luxury Packaging - Benigna Parfums' refillable, diamond-faceted crystal bottles with wooden and fabric components embrace sustainable luxury packaging.
Industry Implications
1. Fashion and Apparel - Fashion and apparel brands are creating STEM-inspired clothing for young girls and incorporating STEM themes into their designs.
2. Beauty and Skincare - Beauty and skincare brands are recognizing the importance of STEM education and celebrating trailblazing women in STEM in their advertising campaigns.
3. Luxury Fragrances - Luxury fragrance brands are exploring new ways to package and design their products using sustainable materials while incorporating STEM elements into their bottle designs.
4 Featured, 36 Examples:
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Date Range:
May 19 — Oct 20
Trending:
Warm
Consumer Insight Topics:
