Eau de Juice is a new line of fragrance launched by Cosmopolitan that shares four high-end scents in playful packaging that references the idea that the liquid inside perfume bottles is called "juice" within the beauty industry. The product is described as "cheeky, witty and fun" by Cosmopolitan editor-in-chief Jessica Pels and is exclusively available through Ulta Beauty.
Each fragrance in the collection is designed to match a different mood, including: Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar. While Extra Concentrated with top notes of champagne was created "for when you're feeling your most over-the-top," Pure Sugar is a sweet and flirtatious scent with Millennial pink packaging to match.
Cosmopolitan named Ashley Benson as the face of Eau de Juice's fragrance collection campaign.