As part of a collaboration between DefineMe Creative Studio and Mattel, Barbie Eau de Parfum has been in the works since 2019 and now, this fragrance is available for pre-order. Perfectly timed to coincide with the launch of the 2023 Barbie movie, this fragrance taps into the rise of Barbiecore and captures the essence of Barbie's bright, bubbly personality. “We wanted to take elements of Barbie’s personality — she’s sparkly, she’s fun, she’s empowering — and create a scent that reflects those traits,” Jennifer Newton, founder of DefineMe, told WWD.
The eau de parfum boasts top notes of pomelo, strawberry nectar, red cherry and dragronfruit with florals at the middle and grounding soft musk, whipped cream and sandalwood at its base.
This icon-inspired scent is perfectly packaged in pink with a square bottle and box that offers a subtle nod to the doll's famous packaging.
Key Themes Behind This Trend
- Barbiecore
- The rise of Barbiecore presents an opportunity for creating products and experiences that capture the essence of Barbie's bright and bubbly personality, such as the Barbie Eau de Parfum.
- Empowering Fragrances
- The demand for empowering fragrances is growing, creating room for innovative scents that reflect positive traits and empower the wearer, like the Barbie Eau de Parfum.
- Collaborative Product Development
- Collaborating with iconic brands like Mattel presents an opportunity for creative product development that taps into nostalgia and captures the essence of beloved characters like Barbie.
Where This Applies
- Beauty and Fragrance
- The beauty and fragrance industry can leverage the rise of Barbiecore and the demand for empowering fragrances by creating unique products like the Barbie Eau de Parfum.
- Film and Entertainment
- The film and entertainment industry can capitalize on collaborative opportunities with iconic brands like Mattel to create cross-promotional products and experiences tied to movie releases, like the 2023 Barbie movie and the Barbie Eau de Parfum.
- Packaging and Design
- The packaging and design industry can explore innovative packaging solutions that pay homage to iconic branding, like the subtle nod to Barbie's famous packaging in the design of the Barbie Eau de Parfum bottle and box.
