Nette, an NYC-based candle retailer, has partnered with Barbie for a new ‘A Malibu Holiday’ scented candle. The candle fuses hints of star jasmine, coconut water, and sunny musks in order to transport you to the sunny beaches of Malibu, even in the colder months. Boasting a burn time of 65 hours, this handmade candle comes in a ceramic vessel that is food-safe, microwave-safe, and dishwasher-safe so that it can be repurposed after the wax is finished.
The candle is a part of Barbie's Holiday Collection, a chosen collection of presents from female-founded businesses with the signature Barbie touch. The scent is described as “Sun on skin, salty breeze, milky sky, a roaring sea. A soaring tree dressed in tinsel and glitter. These memories, they call to me: Time to come home. A holiday in the sun.”
The Nette x Barbie ‘A Malibu Holiday’ candle is now available on Nette’s website.
Image Credit: Nette
Why This Trend Is Growing
- Beach-themed Candles
- There is an opportunity for companies to create beach-themed candles using unique scents to transport consumers to their desired beach destinations.
- Repurposable Candle Vessels
- Companies can offer repurposable candle vessels that are microwave-safe and dishwasher-safe to encourage consumers to reuse the product after the wax is finished.
- Holiday-themed Collaborations
- Businesses can collaborate on holiday-themed products, such as candles, to create unique and memorable gifts for consumers.
Industries Being Reshaped
- Candle Retail
- Companies in the candle retail industry can collaborate with popular brands like Barbie to create limited-edition scents and increase brand awareness through exclusive partnerships.
- Home Decor
- Companies in the home decor industry can offer a range of candles with unique scents that complement their overall product line to increase revenue and provide a complete sensory experience for consumers.
- Gift Shops
- Gift shops can offer holiday-themed products, like the Nette x Barbie candle, to provide unique and thoughtful gift options that set them apart from traditional retail stores.
