Brands offer larger perks to help ease employee burdens
Trend - Employee perks are going well beyond in-office benefits and into investments that benefit employees' home lives, and ease the various personal or financial burdens or responsibilities they have. Things like childcare, debt repayment and fitness are now priorities for employers that want a productive and well-rounded workforce.
Insight - As personal responsibilities and living costs grow and are coupled with the additional difficulties that people are experiencing amidst the pandemic and a looming recession, workers are now less satisfied with in-office perks and more traditional employee benefits. Employees now expect that their employers allow them flexibility and better care for their families, and ultimately ease their financial burdens in a more equal exchange for their work and loyalty to the company.
Insight - As personal responsibilities and living costs grow and are coupled with the additional difficulties that people are experiencing amidst the pandemic and a looming recession, workers are now less satisfied with in-office perks and more traditional employee benefits. Employees now expect that their employers allow them flexibility and better care for their families, and ultimately ease their financial burdens in a more equal exchange for their work and loyalty to the company.
Workshop Question - How is your brand prioritizing employee wellbeing when it comes to their personal responsibilities and/or financial burdens?
Trend Themes
1. Expanded Employee Benefits - In response to growing personal responsibilities and financial burdens exacerbated by the pandemic, employers are looking beyond in-office perks and instead offering a wider range of benefits to support employees' lives outside of work.
2. Financial Wellness Programs for Employees - Financial wellness platforms like Origin are partnering with companies to offer tailored advice and actionable tools to relieve financial stress for employees.
3. Increased Mental Health Benefits - Companies like Scotiabank are expanding their mental health benefits to better support employees seeking mental health services and create a more open dialogue around mental health in the workplace.
Industry Implications
1. Human Resources - Human resources professionals can leverage these trends to attract and retain employees, increase job satisfaction, and create a more productive and supportive workplace.
2. Financial Services - Financial services professionals can offer innovative solutions like financial wellness programs to support employees and help them manage debt and other financial burdens.
3. Healthcare - As mental health benefits become a larger priority for companies, healthcare professionals can help design and implement effective mental health programs that meet the needs of employees.
6 Featured, 51 Examples:
119,066 Total Clicks
Date Range:
Sep 20 — Nov 21
Trending:
Untested
Consumer Insight Topics:
