Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Guacamole Snack Sweepstakes

Wholly Guacamole is Sharing Avocado Hand Insurance for the Super Bowl

— January 29, 2020 — Lifestyle
A lot of the most popular Super Bowl snack foods tend to be finger foods and dips that are and easy to share and enjoy in front of the TV—and knowing that many people will be preparing guacamole as part of their game day spread, Wholly Guacamole is offering "Avocado Hand Insurance." The refrigerated guacamole brand noted that there were "approximately 8,900 visits to the ER in 2018 due to injuries directly tied to slicing avocados" and wants to keep football fans safe by giving 54 people the chance to win free Wholly Guacamole products, or "Avocado Hand Insurance," for a year.

Previously, the brand introduced campaigns that present avocados as tricky and unpredictable, all the while highlighting the convenience of its peel-and-serve guacamole bowls, which require no hassle at all to enjoy.
Trend Themes
1. Super Bowl Party Snack Trends - Wholly Guacamole's Avocado Hand Insurance sweepstakes reveals the popularity of finger foods and dips during the Super Bowl, indicating a growing trend towards communal and convenient snack options.
2. Kitchen Safety Innovations - With approximately 8,900 injuries related to slicing avocados in 2018, there is a clear need for kitchen safety innovations, such as new tools or products that assist in safe avocado preparation.
3. Creative Product Campaigns - Wholly Guacamole's Avocado Hand Insurance campaign is an example of creative product marketing that engages customers through humor while also promoting the convenience and safety of their products.
Industry Implications
1. Food and Beverage - The popularity of finger foods and dips during the Super Bowl demonstrates an opportunity for food and beverage companies to innovate and develop new and convenient snack options.
2. Kitchenware and Tools - The high number of injuries related to avocado preparation indicates opportunities for kitchenware and tool manufacturers to create new safety devices or products designed for avocado slicing and preparation.
3. Marketing and Advertising - Wholly Guacamole's Avocado Hand Insurance campaign is an example of how innovative marketing and advertising tactics can create unique and effective promotions for products.
3.9
Score
Popularity
Activity
Freshness