Brands are launching products to help consumers communicate emotions amid COVID-19
Trend - Amid the COVID-19 pandemic, brands are launching products and services with special features that would enable individuals to showcase their emotions. These innovations can be used both by consumers and employees.
Insight - Due to the COVID-19 pandemic and the government-imposed restrictions that are necessitated as a result of it, individuals are forced to make drastic changes to their lifestyles. This is creating feelings of isolation for many and in order to fight an increasing tendency to be reclusive, individuals are emphasizing a demand for products that will enable them to communicate in new and more accessible ways in the context of the pandemic.
Insight - Due to the COVID-19 pandemic and the government-imposed restrictions that are necessitated as a result of it, individuals are forced to make drastic changes to their lifestyles. This is creating feelings of isolation for many and in order to fight an increasing tendency to be reclusive, individuals are emphasizing a demand for products that will enable them to communicate in new and more accessible ways in the context of the pandemic.
Workshop Question - How might your brand facilitate communication between consumers during the pandemic?
Trend Themes
1. Emotive Communication - Brands are launching products and services that enhance emotional communication amid COVID-19.
2. Transparency - Transparent and see-through material in design is promoting better communication and experience in various industries.
3. Digital Personalization - Technology is offering consumers new ways to personalize and enhance their experiences through customizable digital products.
Industry Implications
1. Healthcare - COVID-19 has created demand and new opportunities for healthcare products that cater to rising concerns around emotional wellness and personal safety.
2. Technology - Innovations that enhance personalization, communication and transparency are paving the way for new opportunities in the tech industry.
3. Retail - Retailers can leverage emotional communication and personalization trends by offering see-through products and services for better communication with customers.
5 Featured, 45 Examples:
318,133 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
Warm
Consumer Insight Topics:
