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Emotive Navigation Apps

The Newest Waze Update Lets Drivers Display Their Mood in the App

— June 29, 2020 — Autos
Waze has introduced plenty of new features over the last year and the newest Waze update shares a fresh new look and a feature called Moods to let users express their emotions. As Waze has always been passionate about harnessing "the ‘humanness’ that can often be lost within inhumane traffic conditions," Moods helps to celebrate the authenticity and feelings of its unique users.

Within Waze, there are now emoji-like Moods with hearts for eyes, pricky characters that resemble cacti, covert ninja characters, red-faced swearing Moods and more. With is brand refresh and fresh new Moods, Waze hopes to remind its user base of the ways the community can come together and work for the better.


Image Credit: Waze
Trend Themes
1. Emotive Navigation - There is potential for incorporating additional features to enhance the driver experience further, such as integrating personalization for individual driver’s needs based on their current emotion.
2. Community Engagement - Other navigation apps may shift their focus towards allowing for driver and community engagement to further enhance the user experience that goes beyond basic navigation.
3. Data Collection - Incorporating moods into the navigation data collected would provide insight into how external factors affect driver behavior and decision-making.
Industry Implications
1. Navigation Technology - Companies within the navigation technology industry can incorporate emotive navigation features into their products, taking advantage of the human element that has been underutilized by competitors.
2. Automotive - The automotive industry can use emotive navigation apps as a strategy to differentiate their product offering by emphasizing features that contribute to the overall driver experience.
3. Social Media - Social media companies could potentially use data collected from emotive navigation apps and integrate it with their platforms to provide a more personalized experience for users within their community.
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