In honor of Batman's 81st anniversary, popular GPS navigation app Waze is expanding its lineup of characters that users have access to.
The update will remain in place until Halloween, and will allow users to select the Batmobile or Riddler Racer in the map. To select the feature, users must click the 'Drive with Batman' button within the app, after which point they'll see the superhero vehicle move along the roads that they take in real-time.
To accompany the themed cars, actors Kevin Conroy and Wally Wingert will voice Batman and The Riddler, supplying users with vocal cues so that they can stay on track. The DC-themed vocal cues will be available in English, Portuguese, and Spanish.
Image Credit: Waze
Key Themes Behind This Trend
- Themed Navigation Apps
- Navigation apps are adding more characters to their lineup for users to choose from.
- Real-time Themed Visuals
- Apps are now incorporating real-time visuals for their users to follow along with.
- Celebrity Vocals in Navigation
- Navigation apps are using celebrity voiceovers to keep users engaged.
Where This Applies
- GPS Navigation
- GPS Navigation companies are adding themed character options and real-time visuals to their apps.
- Voiceover Services
- Navigation apps are now incorporating celebrity voiceovers, providing growth opportunities for the voice acting industry.
- Entertainment
- The integration of superhero-themed navigation apps bridges the gap between technology and entertainment, providing unique opportunities for both industries.
