Trend cluster
Category

Auto
Architecture

Car brands are influencing the design choices in architecture and homeware.

Angular Automotive Brand HousesAuto-Compatible Digital Design ServicesIntricate Auto-Inspired LampsApocalypse-Proof House Designs

What's Happening

What is the Auto Architecture trend?

Auto Architecture: Auto brands are having an effect on the aesthetic and functional decisions in architecture and interior design projects. While some car companies are directly partnering with an architectural practice, others are serving as a strong point of inspiration.

Insight

The consumer insight behind the Auto Architecture trend

When it comes to their lifestyles, contemporary consumers are always looking for ways to instill equilibrium and be consistent—whether that is about balancing work and play or facilitating stronger connections between their personal preferences. As a result, many are placing an emphasis on aesthetics as a means of remaining "on-brand." This, in turn, allows individuals to be more confident in their self-expression.

Workshop question

What adjacent industry could your brand borrow ideas from?

Trend themes

Themes within the Auto Architecture trend

Three behaviours holding the trend together
01

Auto-Inspired Architecture and Design

Auto brands are having an effect on architectural and interior design projects, with auto-inspired style and functionality becoming increasingly popular.

02

Customized Luxury Auto-related Services

Luxury automakers are offering customized services to enhance the overall experience of owning such vehicles, including digital design services for garages and homes.

03

Indestructible Home Designs

Inspired by the aesthetics and functionality of exceptionally durable vehicles like Tesla’s Cybertruck, architectural firms are exploring home designs that incorporate robust and apocalypse-proof features.

Industry implications

What the Auto Architecture trend means for industry

Where the trend changes the playbook
For

Automotive Industry

Auto brands are taking a more active role in influencing the design choices in architecture and homeware, spurring innovation and expanding brand offerings beyond vehicles.

For

Luxury Real Estate Industry

Luxury real estate developers are collaborating with automakers to create exclusive lifestyle experiences that cater to wealthy car collectors and enthusiasts.

For

Architecture and Design Industry

Architecture and design professionals are incorporating automotive-inspired designs and features into their projects to create unique and exciting spaces for clients.

Trend signals

Trend signals for Auto Architecture

Trend score 5.5 out of 10, from popularity 81%, activity 74%, freshness 9%.

Popularity81%
Activity74%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific