Rider Formats
Auto
Architecture
Car brands are influencing the design choices in architecture and homeware.
What's Happening
What is the Auto Architecture trend?
Auto Architecture: Auto brands are having an effect on the aesthetic and functional decisions in architecture and interior design projects. While some car companies are directly partnering with an architectural practice, others are serving as a strong point of inspiration.
Insight
The consumer insight behind the Auto Architecture trend
When it comes to their lifestyles, contemporary consumers are always looking for ways to instill equilibrium and be consistent—whether that is about balancing work and play or facilitating stronger connections between their personal preferences. As a result, many are placing an emphasis on aesthetics as a means of remaining "on-brand." This, in turn, allows individuals to be more confident in their self-expression.
Evidence
Examples of the Auto Architecture trend
Angular Automotive Brand Houses
'Sylvan Rock' was Created by Aston Martin and S3 Architecture
The 'Sylvan Rock' home exemplifies the demand for unique luxury homes that provide a seamless blend of design, functionality, and connection with nature, offering an opportunity f…
Auto-Compatible Digital Design Services
Aston Martin Dabbles with Architecture to Enhance Its Cars
Aston Martin's venture into architecture sparks innovative opportunities for automakers to collaborate with design professionals and enhance the overall ownership experience.
Intricate Auto-Inspired Lamps
Bernhard Dessecker's Design for Moooi is Incredibly Striking
The lighting industry can leverage the trend of intricate lamp designs by exploring new materials, shapes, and technologies to create captivating and unique lighting products.
Apocalypse-Proof House Designs
Modern House Follows-Up the Cybertruck with a Cyberhouse
Architects can explore new design concepts that prioritize security and durability to meet the increasing demand for apocalypse-proof houses.
Workshop question
What adjacent industry could your brand borrow ideas from?
Trend themes
Themes within the Auto Architecture trend
Three behaviours holding the trend togetherAuto-Inspired Architecture and Design
Auto brands are having an effect on architectural and interior design projects, with auto-inspired style and functionality becoming increasingly popular.
Customized Luxury Auto-related Services
Luxury automakers are offering customized services to enhance the overall experience of owning such vehicles, including digital design services for garages and homes.
Indestructible Home Designs
Inspired by the aesthetics and functionality of exceptionally durable vehicles like Tesla’s Cybertruck, architectural firms are exploring home designs that incorporate robust and apocalypse-proof features.
Industry implications
What the Auto Architecture trend means for industry
Where the trend changes the playbookAutomotive Industry
Auto brands are taking a more active role in influencing the design choices in architecture and homeware, spurring innovation and expanding brand offerings beyond vehicles.
Luxury Real Estate Industry
Luxury real estate developers are collaborating with automakers to create exclusive lifestyle experiences that cater to wealthy car collectors and enthusiasts.
Architecture and Design Industry
Architecture and design professionals are incorporating automotive-inspired designs and features into their projects to create unique and exciting spaces for clients.
Trend signals
Trend signals for Auto Architecture
Trend score 5.5 out of 10, from popularity 81%, activity 74%, freshness 9%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)