Brands are launching confectionary items that pair chickpeas with chocolate
Trend - Food brands are embracing the ingredient combination of chickpeas and chocolate in their snackable recipes. This is done in a bid to deliver more diverse and health-focused dessert choices for the modern consumer.
Insight - Consumer attention is effectively captured by products that carry a sense of novelty—whether that be in terms of aesthetics or content. This appeals to one's adventurous spirit and given the many offerings that are available on the market, individuals tend to embrace their desire for experimenting with various things. As a result, consumers are able to satisfy their curiosity, as well as open themselves to new experiences that might fit their lifestyle better.
Insight - Consumer attention is effectively captured by products that carry a sense of novelty—whether that be in terms of aesthetics or content. This appeals to one's adventurous spirit and given the many offerings that are available on the market, individuals tend to embrace their desire for experimenting with various things. As a result, consumers are able to satisfy their curiosity, as well as open themselves to new experiences that might fit their lifestyle better.
Workshop Question - Conceptualize a health-focused snack combination.
Trend Themes
1. Chickpea and Chocolate Combination - Food brands are pairing chickpeas and chocolate to create diverse and health-focused dessert choices.
2. Novelty Products - Consumer attention is captured by products that carry a sense of novelty, whether in terms of aesthetics or content.
3. Healthy Indulgences - Brands are creating products that satisfy consumers' sweet tooth cravings in a nourishing way.
Industry Implications
1. Food and Beverage - An industry that is constantly innovating in order to provide new and diverse food products to consumers.
2. Confectionery - An industry that has seen the rise of healthier snack options over traditional sweets and desserts.
3. Healthy Lifestyle - An industry that promotes and caters to consumers' desire for healthier food options and snack alternatives.
