Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Pili
Alternative
Pili nuts are used as alternative ingredients in snack items.
4.3
Trend score
What's Happening
What is the Pili Alternative trend?
Pili Alternative: Pili nuts, often consumed in Southeast and East Asia, are increasingly being adapted into diets in North America. Brands are using the nut as a nutritious alternative to various common snack items, including milk and yogurt.
Insight
The consumer insight behind the Pili Alternative trend
Health-conscious consumers are increasingly prioritizing "alternative" ingredients, even if they don't have allergies, because they tend to be more nutritious options than their more traditional counterparts. These individuals are also more open to experimenting with their diet in order to find the best possible options for them, from both a taste and function perspective.
Trend themes
Themes within the Pili Alternative trend
Three behaviours holding the trend together01
Alternative Ingredients
Health-conscious consumers are increasingly prioritizing 'alternative' ingredients.
02
Plant-Based Products
Heightened demand for plant-based products has inspired the creation of many non-dairy tree nut-based yogurt products.
03
Keto Friendly Products
Zero sugar keto-friendly nut-based yogurt products are especially appealing to the keto community.
Industry implications
What the Pili Alternative trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry can tap into alternative ingredients and plant-based products to create innovative, nutritious, and eco-conscious offerings.
For
Health and Wellness Industry
The health and wellness industry can utilize alternative ingredients and keto-friendly products to develop supplements and functional foods.
For
Sustainable Agriculture Industry
The sustainable agriculture industry can cultivate and harvest alternative ingredients, such as pili nuts, for the food and beverage industry.
Workshop question
How is your brand finding new ways to prioritize its customers' health?
Trend signals
Trend signals for Pili Alternative
Trend score 4.3 out of 10, from popularity 69%, activity 53%, freshness 9%.
Popularity69%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pili Alternative trend
4 featured examples from Mar 10, 2018 to Oct 6, 2020CategoryLifestyle
Three-Ingredient Plant Milks
Lavva Plant Milk Blends Pili Nuts, Coconut Water and Filtered Water
There is an opportunity to expand product lines in the plant-based food industry by introducing new and simple plant-based milk alternatives.
CategoryLifestyle
Pili Nut Yogurts
Lavva Makes Its Plant-Based Yogurt from the Vitamin E-Rich Pili Nut
Food and beverage companies can innovate within the non-dairy yogurt space by experimenting with unconventional nuts and healthy ingredients to create unique and healthier product…
CategoryLifestyle
Pili Nut Snacks
Laird Superfood's Pili Nuts Share a Healthy Source of Fuel and Energy
Pili Nut Snacks introduced by Laird Superfood presents a new 'buttery and nourishing' snack that highlights trends of health, nutrition, and natural ingredients.
CategoryLifestyle
Nut-Based Keto Yogurts
Molten Lavva is a Line of Keto-Friendly Yogurt Made with Pili Nut
The dairy-free industry can explore nut-based ingredients to develop more options for consumers following keto or plant-based diets.
