Boston Pizza is Promoting BP Classics with Low-Temperature Refrigeration
Laura McQuarrie — December 28, 2020 — Marketing
References: famouscampaigns
Boston Pizza's nostalgic BP Classics menu is being promoted with a cryogenic pizza service that promises to keep favorite items available forever. The BP Cryogenics Program is part of the BP Classics promotion that kicked off earlier this year and it's helping to make a limited time offer stand the test of time.
With the BP Classics menu, Boston Pizza fans will find favorites from the past like the bacon double cheeseburger pizza, twist bread and the “pizzaburger."
The spoof service is accompanied by a video that uses stock footage to show scientists hard at work, expressing that the details of the phony pizza service are still being ironed out and fans should watch the brand's social media channels for updates.
Image Credit: Boston Pizza
With the BP Classics menu, Boston Pizza fans will find favorites from the past like the bacon double cheeseburger pizza, twist bread and the “pizzaburger."
The spoof service is accompanied by a video that uses stock footage to show scientists hard at work, expressing that the details of the phony pizza service are still being ironed out and fans should watch the brand's social media channels for updates.
Image Credit: Boston Pizza
Trend Themes
1. Cryogenic Food Preservation - There is a growing trend towards the use of cryogenic technology to preserve food in its original state for longer periods of time.
2. Nostalgic Menus - Restaurants can take advantage of customers' desire for nostalgia by promoting classic menu items and experiences.
3. Social Media Promotion - Social media can be a powerful tool for promoting limited time offers and creating hype around a brand's products or services.
Industry Implications
1. Food Industry - Food companies can explore new ways of preserving and marketing their products using cryogenic technology and nostalgic branding.
2. Hospitality Industry - Hotels and restaurants can attract customers with nostalgic menus and unique experiences that cater to their desire for a blast from the past.
3. Technology Industry - Companies in the technology industry can develop innovative products and services that leverage cryogenic technology in areas such as food preservation and medical research.
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