Boston-based label Concepts is introducing a new collaboration with Oakley that transforms its iconic ‘Frogskins’ frames and turns them into the ‘Lobsterskins.’ Drawing inspiration from the Nike SB ‘Lobster,’ the ‘Lobsterskins’ arrive in orange, red, and blue coloring and feature mirrored lenses, stem branding, and a soft case. Orange nods to the ‘Orange Lobster’ SB Dunk Low that is set to release in the coming months, red refers to the 2008 ‘Red Lobster’ colorway, and blue represents the ‘Blue Lobster’ SB Dunk Low from 2009.
The frames will be officially launched at the Concepts x Oakley pop-up at Art Basel in Miami. All three colorways will also be stocked at the brand’s physical locations starting on December 2.
Image Credit: Concepts, <a rel='nofollow' href='https://hypebeast.com/2009/6/concepts-x-nike-sb-dunk-low-blue-lobster-general-release'>hypebeast</a>, <a rel='nofollow' href='https://cncpts.com/'>cncpts</a>
Key Themes Behind This Trend
- Sneaker-inspired Fashion
- There is an opportunity for fashion brands to collaborate with iconic sneaker brands such as Nike SB to produce sneaker-inspired clothing, eyewear and accessories.
- Pop-up Retail
- There is an opportunity for brands to launch exclusive items via pop-up retail experiences to create buzz and hype around the product.
- Limited Edition Products
- There is an opportunity for brands to release limited edition products that appeal to niche audiences and create a sense of exclusivity and excitement.
Where This Applies
- Eyewear Industry
- There is an opportunity for eyewear companies to collaborate with fashion and athletic brands to create themed glasses, such as the Oakley and Nike SB 'Lobsterskins' frame collection.
- Fashion Industry
- There is an opportunity for fashion brands to expand into the eyewear market and produce unique and stylish glasses that appeal to their existing customer base.
- Sneaker Industry
- There is an opportunity for the sneaker industry to collaborate with fashion and eyewear brands to create matching accessories and clothing that compliment new sneaker releases.
