Fashion brands are creatively bringing awareness to global issues on the runway
Trend - Many fashion brands already unveil their seasonal collections on the runway in immersive and creative ways. However, with a renewed sense of social responsibility, these brands leverage this creativity to bring attention to large global issues, such as climate change.
Insight - The global issue of climate change and the harmful impacts of environmental irresponsibility is common knowledge for modern-day consumers. Consumers -- especially those who spend time on social media -- are aware of the severity of the matter and seek content to educate themselves on its solution further. These informed consumers want to be a part of the solution and favor brands that actively show their dedication to global issues.
Insight - The global issue of climate change and the harmful impacts of environmental irresponsibility is common knowledge for modern-day consumers. Consumers -- especially those who spend time on social media -- are aware of the severity of the matter and seek content to educate themselves on its solution further. These informed consumers want to be a part of the solution and favor brands that actively show their dedication to global issues.
Workshop Question - How can your company practice social corporate responsibility?
Trend Themes
1. Climate Change Runway Shows - Luxury and contemporary fashion brands are leveraging runway shows to bring attention to the global issue of climate change and express their commitment to sustainable practices.
2. Political Fashion Runway Statements - Fashion brands are incorporating political themes in their designs, reflecting the current geographical and political climates, to appeal to consumers' social convictions.
3. Sustainable Fashion Design - Designers are creating apparel and accessories that reuse and upcycle materials and minimize wastage, to cater to sustainability-conscious customers.
Industry Implications
1. Fashion Industry - The fashion industry is experimenting with innovative ways to showcase their collections and address global issues to attract and retain consumers invested in social causes.
2. Sustainability Industry - With an increase in consumer awareness of sustainability issues, there is an opportunity for businesses to incorporate sustainable practices in their operations and products.
3. Technology Industry - Technology can be leveraged to monitor and reduce waste in fashion production, as well as provide consumers with information on the sustainability of their purchases.
4 Featured, 36 Examples:
102,544 Total Clicks
Date Range:
Nov 18 — Oct 20
Trending:
Warm
Consumer Insight Topics:
