The Balenciaga Winter 2020 show took place at Paris Fashion Week and it captivated attention at a global scale with its bold climate change theme. The luxury fashion label took an angle that explored menacing concepts for the cold seasons with adventurous new designs and updated signature silhouettes. Demna Gvasalia, the brand's creative director showcased designs on a flooded runway with LED graphics.
The theatrics created a sense that the ceiling was raining with fire and thunder. To make matters even more dramatic, the first three rows of the show were intentionally left empty to spotlight the menace of climate change. In terms of the seasonal fashion items, there is a strong sense of black shades and leather materials with silhouettes including boots, sneakers, heels, trousers, and oversized outerwear made with muted hides.
Image Credit: Alessandro Lucioni, Gorunway.co
Why This Trend Is Growing
- Climate Change-themed Runway Shows
- Opportunities to creatively showcase and raise awareness about climate change and sustainability through fashion.
- Adventure-inspired Designs
- Innovative designs exploring menacing concepts and starring adventurous new designs and updated signature silhouettes for cold seasons.
- Bold Theatrics
- Innovating and experimenting with dramatic visuals like flooded runways and LED graphics to create a captivating sensory experience.
Industries Being Reshaped
- Luxury Fashion
- Luxury fashion labels can showcase their commitment to climate change and sustainability by incorporating new design concepts and experimenting with theatrical running shows.
- Sustainability
- Sustainability-oriented industries can collaborate with high-end fashion labels to foster knowledge and awareness on environmentally-friendly materials and manufacturing processes.
- Entertainment and Event Planning
- Entertainment and event planning companies can incorporate bold theatrics and creative design concepts showcased at the Balenciaga Winter 2020 show in experiential marketing campaigns and events.
