DTC Dinnerware Brand Fable Focuses on Superior Craftsmanship
Grace Mahas — October 22, 2020 — Art & Design
References: fablehome.co
Fable is a premium direct-to-consumer Canadian tableware brand that is committed to creating superior craftsmanship while maintaining ethical business standards. The brand was co-founded by Joe Parenteau, Tina Luu, and Max Tims and offers consumers artisan crafted ceramic plates, bowls, and stainless steel cutlery at accessible price points.
Fable dishes are meant to be kept and cherished over time, moved from home to home, and enjoyed by all. Each piece from Fable is designed intentionally to be timeless with the dishware being created in small batches as the brand "firmly believes in quality over quantity."
The entire Fable collection is available to purchase for Canadians and Americans via their online platform, with prices ranging from $50 to $200.
Image Credit: Fable
Fable dishes are meant to be kept and cherished over time, moved from home to home, and enjoyed by all. Each piece from Fable is designed intentionally to be timeless with the dishware being created in small batches as the brand "firmly believes in quality over quantity."
The entire Fable collection is available to purchase for Canadians and Americans via their online platform, with prices ranging from $50 to $200.
Image Credit: Fable
Trend Themes
1. Direct-to-consumer Tableware - Disruptive innovation opportunity: Capitalize on the growing demand for high-quality tableware that can be purchased online directly from the brand.
2. Ethical Craftsmanship - Disruptive innovation opportunity: Incorporate ethical business practices and superior craftsmanship into tableware production to cater to the conscious consumer market.
3. Artisanal Dishware - Disruptive innovation opportunity: Create small-batch, timeless dishware that can be cherished and passed down through generations, appealing to those seeking long-lasting products.
Industry Implications
1. Dinnerware Manufacturing - Disruptive innovation opportunity: Build a streamlined, efficient manufacturing process for creating high-quality tableware that meets consumer demand.
2. E-commerce Retail - Disruptive innovation opportunity: Develop an online platform that offers a wide range of premium tableware, making it easily accessible to consumers.
3. Sustainable Consumer Goods - Disruptive innovation opportunity: Integrate sustainable materials and ethical business standards into the production and distribution of consumer goods, specifically tableware.
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