The Franco Manca Chef's Selection cook-at-home pizzas have been announced by Fulham Store as an expansion of its pizza business to provide consumers with a way to achieve high-quality fare from home.
The pizzas will come in five varieties to choose from, which were all developed through a licensing partnership with Rondanini, an Italian food business alongside Franco Manca's executive chef Alfonso Marseglia. The pizzas are all crafted using a range of restaurant-quality ingredients, and are hand-stretched and stone-baked before being offered at supermarkets.
Fulham Shore Executive Chairman David Page spoke on the new Franco Manca Chef's Selection cook-at-home pizzas saying, "This is a very exciting new strategic development for Franco Manca and The Fulham Shore, which complements the appeal and success of our consistently busy and growing portfolio of restaurants, and we are looking forward to seeing it develop."
Why This Trend Is Growing
- Cook-at-home Pizzas
- Expanding the pizza business to provide consumers with high-quality fare from home through licensing partnerships invites more opportunities to brands in the food industry to extend product offerings beyond the restaurant experience.
- Restaurant-quality Ingredients
- Using high-quality ingredients in retail offerings can differentiate products in a crowded marketplace and gives opportunities for food suppliers to explore premium ingredients for consumer goods.
- Licensing Partnerships
- Working with culinary experts to develop and produce products for mass-market consumption using established brand-name recognition can be an effective way to reach new consumers and expand market presence.
Industries Being Reshaped
- Food Retail
- The introduction of cook-at-home pizza products invites supermarkets and grocery stores alike to expand their offerings and compete with traditional restaurant pizza.
- Food Distribution
- Opportunities exist for food distributors to leverage their relationships with restaurant chefs and upscale ingredients to develop home-cook products with high-quality and desirable ingredients.
- Consumer Packaged Goods
- Licensing deals with restaurants brands can offer opportunities for manufacturers of consumer packaged goods to bring new, authentic, restaurant-inspired products to households via grocery stores and online retail channels.
