The Craft Pizza Range Includes Six Products on Three Bases
Michael Hemsworth — September 10, 2025 — Lifestyle
References: freiberger-pizza & grocerytrader
The Craft Pizza range is headed to the UK market from the Freiberger Group as a takeout-inspired lineup of frozen pizzas perfect for satisfying cravings in a low-cost way. The product range includes three base styles including Pinsa, Thin and Takeaway, which come in two varieties for each for a total of six options in all. The pizzas are making their arrival at 450 Tesco locations starting at £2.50 each, which will no doubt catch the attention of cost-conscious consumers.
Key Account Manager at Freiburger UK James Nice spoke on the Craft Pizza range saying, "We’ve launched Craft Pizza in the UK with the firm belief that frozen doesn’t have to mean compromise. With almost 50 years of experience in pizza making, we at Freiberger have perfected our recipes that deliver the taste, texture and quality of a fresh restaurant pizza, straight from your freezer."
Key Account Manager at Freiburger UK James Nice spoke on the Craft Pizza range saying, "We’ve launched Craft Pizza in the UK with the firm belief that frozen doesn’t have to mean compromise. With almost 50 years of experience in pizza making, we at Freiberger have perfected our recipes that deliver the taste, texture and quality of a fresh restaurant pizza, straight from your freezer."
Trend Themes
1. Affordable Gourmet Frozen Foods - The Craft Pizza range showcases a growing trend towards premium, takeout-inspired frozen foods that provide gourmet flavors at a budget-friendly price, appealing to consumers seeking restaurant-quality experiences at home.
2. Diverse Pizza Base Options - Introducing Pinsa, Thin, and Takeaway bases highlights the increasing demand for diverse pizza options in the frozen foods sector, catering to varied consumer preferences for texture and baking styles.
3. Expanding Freezer Aisle Offerings - The availability of restaurant-style frozen pizzas in mainstream supermarkets reflects the ongoing expansion of high-quality, diverse food products in the freezer aisle, aimed at enriching in-home dining experiences.
Industry Implications
1. Frozen Food - The frozen food industry is being revitalized through the introduction of premium products like Craft Pizza, satisfying consumers who crave convenience without sacrificing taste or quality.
2. Grocery Retail - The partnership between Freiberger Group and Tesco to offer Craft Pizza highlights the increasing emphasis on grocery retail chains to diversify their product portfolios with innovative, high-quality options.
3. Food Manufacturing - Food manufacturers are capitalizing on advanced recipe development to create frozen pizzas that emulate the taste and texture of fresh restaurant options, enhancing the perceived value and appeal of their products.
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