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Allergen-Introduction

Infant food brands contain allergens to prevent the development of allergies

Trend - With research suggesting that early introduction to common allergens can stop them from developing altogether, infant food brands are offering food items for infants that introduce these allergens to them at a young age. The promise is that consuming these allergens when they're young may help build a tolerance and prevent allergies down the line.

Insight - Millennial parents in-particular are concerned with what their children consume, as this generation is more knowledgeable on well-rounded diets and nutritious eating than their predecessors. These parents prioritize well-rounded lifestyles and focus on the long-term impacts of what their children consume or engage with--whether that's food, recreation or education.
Workshop Question - How is your brand prioritizing long-term health for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
19,461 Total Clicks
Date Range:
Oct 19 — Oct 20
Trending:
Just New and Average
Consumer Insight Topics:

Featured Examples

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