Allergen Introduction Systems

Ready, Set, Food! Created a System to Prevent Allergy Development

Ready, Set, Food! offers a unique solution to early allergen introduction with a three-part system that helps to gradually and intentionally introduce children to ingredients like peanuts, eggs and milk. Stage 3 is the newest addition to the organic and all-natural, three-stage guided system and it focuses on exposing babies to wheat, almond, cashew, walnut, sesame and other top allergens.

Ready, Set, Food! is partnering with a network of children's hospitals so that a six-month supply of its allergen introduction system can be shared with each baby delivered. The system has the potential to support what Daniel Zakowski, Co-Founder of Ready, Set, Food! calls "a lifetime of fearless eating," since the latest research shows that early allergen introduction is helpful for preventing food allergies in later life.

Early Allergen Introduction
Ready, Set, Food! offers a solution to early allergen introduction with its three-part system.
Organic and All-natural Products
Ready, Set, Food! offers an all-natural, three-stage guided system for early allergen introduction.
Partnerships with Children's Hospitals
Ready, Set, Food! is partnering with children's hospitals to provide its allergen introduction system to all babies delivered.

Sectors Adopting This

Pediatric Medicine
Pediatricians can incorporate Ready, Set, Food!'s allergen introduction system into their practices to prevent allergies in children.
Consumer Goods
Ready, Set, Food!'s all-natural and organic allergen introduction system offers an innovative solution for parents in the baby food industry.
Hospitality
Restaurants and other eateries can use Ready, Set, Food!'s system as a way to introduce allergens to children in a safe and gradual way.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 45%
Activity 40%
Freshness 10%