Brands are debuting video conferencing solutions for those working from home
Trend - The popularity of home-friendly video conferencing equipment is on the rise as COVID-19 has forced many individuals to work from their living quarters. As a result, brands are calling attention to products that will enable a premium experience, while seamlessly blending into the environment. Some even boast dual functionality.
Insight - Due to the COVID-19 pandemic and the associated lifestyles and business restrictions, consumers are advised to work from home when and if they can. In this space, many are trying to adjust to their new reality and remain productive. As individuals identify areas where they don't have substantial support to complete tasks, they form a demand for traditionally office-native products that can be seamlessly integrated at home.
Insight - Due to the COVID-19 pandemic and the associated lifestyles and business restrictions, consumers are advised to work from home when and if they can. In this space, many are trying to adjust to their new reality and remain productive. As individuals identify areas where they don't have substantial support to complete tasks, they form a demand for traditionally office-native products that can be seamlessly integrated at home.
Workshop Question - How can your brand better support remote workers?
Trend Themes
1. Home-friendly Video Conferencing - Brands are debuting video conferencing solutions for those working from home as a direct result of the COVID-19 pandemic forcing individuals to work remotely.
2. Integration of Video Conferencing Technology Into Household Items - As the work culture shifts towards remote work, many consumer products such as windows, soundbars, and displays have started incorporating video conferencing technology. This is a pervasive trend that is likely to sustain for a while.
3. Next-gen Connectivity for Home Networks - The COVID-19 pandemic has placed a strain on consumer-grade networks as more people work and learn from home; this has resulted in the development of routers like the Zyxel Armor G5 AX6000 that deliver expanded bandwidth, throughput speeds, and network performance.
Industry Implications
1. Home Office Equipment Industry - Companies that specialize in home office equipment such as dedicated video call displays, camera-integrated sound bars, and video conferencing windows have the opportunity to appeal to the remote workforce transitioning to remote work, especially as the trend towards remote work is likely to continue for a while.
2. Telecommunications Industry - As remote work and virtual meetings become the norm fueled by the COVID-19 pandemic, telecommunications companies have the opportunity to develop and market communication solutions like the Dten ME teleconferencing display and make communication from home as seamless as possible.
3. Wireless Networking Industry - Prosumers have the opportunity of keeping up with connectivity demands by investing in next-gen routing technology such as the Zyxel Armor G5 AX6000, making streaming and virtual engagements more convenient and efficient even outside of work context.
4 Featured, 35 Examples:
40,607 Total Clicks
Date Range:
Apr 20 — Oct 20
Trending:
Average
Consumer Insight Topics:
