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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,936 more

Modern Produce

Produce brands are launching aesthetic-friendly packaging to capture attention

Trend - In order to appeal to younger generations—namely, Millennials and Gen Z—produce brands are embodying a modern and chic packaging aesthetic. Through the use of color, pop-cultural references, and even playful illustrations, companies seek to stand out in the fruit and vegetable aisle.

Insight - When making purchasing decisions, Millennials and Gen Z consumers are intrigued by stylized presentations. Due to the many options on the market, individuals from these demographics have the power of choice and in this space, they often opt-in for the product that holds their attention the most. While some are intrigued by the sense of novelty of a visually appealing item, others associate aesthetics with superior quality.
Workshop Question - Conceptualize a modern packaging design that could appeal to Millennials and Gen Z.
3 Featured, 27 Examples:
23,418 Total Clicks
Date Range:
Feb 19 — Oct 20
New and Warm
Consumer Insight Topics:

Featured Examples

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