The Bowery Farming rebrand was realized by creative agency Red Antler and highlights simple graphics and typography that bring the brand's new sustainable vision to life. The produce brand is known for its range of fresh herb and salad mixes -- from Spring Blend, Baby Butter Lettuce and Arugula salads to Cilantro, Basil and Parsley herb mixes.
Each product is rebranded to spotlight the DC-based brand's "mission to produce less waste and harvest ethically." Some details that drive this ethical message home include a "unique line and color system for each product, that allows the brand to be authoritative and discerning in an increasingly crowded market."
The result is a clean, bold and minimalist brand identity along with transparent containers that showcase the freshness of each green product inside.
Key Themes Behind This Trend
- Sustainable Branding
- Opportunity for brands to showcase their commitment to sustainability through simple graphics and typography.
- Ethical Packaging
- Opportunity to create transparent containers that reflect a brand's commitment to ethical sourcing and freshness.
- Distinctive Line and Color Systems
- Opportunity to use unique line and color systems to differentiate products in a crowded market.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to rebrand their packaging and highlight their sustainable practices.
- Graphic Design
- Opportunity for graphic designers and creative agencies to offer branding services that emphasize simplicity and sustainability.
- Retail
- Opportunity for retailers to stock and promote brands that align with sustainability and ethical sourcing values.
