More Time at Home Leads to an Increase in DIY Food Maker Culture
Jana Pijak — September 22, 2020 — About
References: futurefestival
With mass restaurant closures as a result of COVID-19, food culture in the pandemic means that more consumers are tackling DIY recipes they otherwise didn't have the time to try. A result of social distancing measures and more time spent at home, DIY bread making, customizable meal kits and self isolation-themed artisan snacks are on the rise. Additionally, frozen food is getting a gourmet overhaul with elevated options and safety-focused, high-tech packaging.
Some notable examples that showcase food culture in the pandemic include COCO's Chocolate Isolation Kit -- consisting of bestselling chocolate and truffle sweets from the artisan confectioner -- and Pop Up Grocer, a grocery deliver service that helps support local businesses by curating snacks, home goods, fresh produce and more.
Homemade garlic bread and sourdough kits like Mad Millie's at-home baking kit target beginner bakers looking to perfect their skills and take the guess work out of DIY bread while also saving time and money. Moreover, restaurant-branded secret recipe releases like Papa John's Garlic Knots guide are helping consumers recreate fast food appetizers for a fraction of the price at home.
To learn more about innovation in the new normal, join us at Trend Hunter's Future Festival Virtual Event, taking place from November 10-12th. Join us online for days of live inspiration, insight, and action. Get the first day of keynotes free. Click here to register.
Image Credit: Shutterstock
Some notable examples that showcase food culture in the pandemic include COCO's Chocolate Isolation Kit -- consisting of bestselling chocolate and truffle sweets from the artisan confectioner -- and Pop Up Grocer, a grocery deliver service that helps support local businesses by curating snacks, home goods, fresh produce and more.
Homemade garlic bread and sourdough kits like Mad Millie's at-home baking kit target beginner bakers looking to perfect their skills and take the guess work out of DIY bread while also saving time and money. Moreover, restaurant-branded secret recipe releases like Papa John's Garlic Knots guide are helping consumers recreate fast food appetizers for a fraction of the price at home.
To learn more about innovation in the new normal, join us at Trend Hunter's Future Festival Virtual Event, taking place from November 10-12th. Join us online for days of live inspiration, insight, and action. Get the first day of keynotes free. Click here to register.
Image Credit: Shutterstock
Trend Themes
1. DIY Food Maker Culture - As more consumers are forced to cook at home due to closures of restaurants, there will be a growing trend towards DIY food maker culture that will create opportunities for innovative meal kit services and specialty food products.
2. Frozen Gourmet Foods - With frozen food options on the rise, there will be a need for companies to differentiate themselves from traditional frozen foods by offering gourmet versions of classic frozen meals with innovative high-tech packaging solutions.
3. Restaurant-inspired Recipe Releases - As restaurants continue to struggle during the pandemic, they will explore new revenue streams by sharing their secret recipes and favorite dishes for at-home preparation, thus creating opportunities to easily recreate restaurant-worthy meals at home.
Industry Implications
1. Meal Kit Services - Meal kit services can take advantage of the growing trend towards DIY food maker culture by offering innovative meal kit solutions that cater to time-crunch customers with gourmet frozen food options and high-tech packaging designs.
2. Specialty Food Products - Specialty food product companies can capitalize on the trend towards DIY food maker culture by offering innovative artisanal food products and snacks that cater to quarantine living and self-isolation themes.
3. Restaurants - Restaurants can explore new revenue streams by offering at-home cooking resources and recipe releases that customers can use to recreate restaurant-worthy dishes, while also reinstating consumer trust by creating a unique brand experience.
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