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Food Culture in the Pandemic

More Time at Home Leads to an Increase in DIY Food Maker Culture

— September 22, 2020 — Lifestyle
With mass restaurant closures as a result of COVID-19, food culture in the pandemic means that more consumers are tackling DIY recipes they otherwise didn't have the time to try. A result of social distancing measures and more time spent at home, DIY bread making, customizable meal kits and self isolation-themed artisan snacks are on the rise. Additionally, frozen food is getting a gourmet overhaul with elevated options and safety-focused, high-tech packaging.

Some notable examples that showcase food culture in the pandemic include COCO's Chocolate Isolation Kit -- consisting of bestselling chocolate and truffle sweets from the artisan confectioner -- and Pop Up Grocer, a grocery deliver service that helps support local businesses by curating snacks, home goods, fresh produce and more.

Homemade garlic bread and sourdough kits like Mad Millie's at-home baking kit target beginner bakers looking to perfect their skills and take the guess work out of DIY bread while also saving time and money. Moreover, restaurant-branded secret recipe releases like Papa John's Garlic Knots guide are helping consumers recreate fast food appetizers for a fraction of the price at home.

To learn more about innovation in the new normal, join us at Trend Hunter's Future Festival Virtual Event, taking place from November 10-12th. Join us online for days of live inspiration, insight, and action. Get the first day of keynotes free. Click here to register.

Image Credit: Shutterstock