Broken Heart-Themed Crewnecks

Advisory Board Crystals' Design is Abundant on Slogans and Logos

Advisory Board Crystals is a raving brand in the context of the streetwear community. Its recent launch is yet another affirmation of its style-forward aesthetics as it spotlights a baggy crewneck that is created through "the imprint's signature crystal-infused dye process. The main features of the garment's design include a recurring use of glitter, subtle contrast-establishing neon greens and a number of shoutouts to the label's logo 'Abc.'

Advisory Board Crystals released this chic and comfortable sweater for Valentine's Day. However, its theme — which subtly communicates the aches of a broken heart, is probably more suited for Singles Awareness Day which falls on February 15th.

The crewneck became available at 8 a.m. PST today and is offered at Advisory Board Crystals' e-commerce shop, as well as a few retailers, including Union Los Angeles, Union Tokyo, and Patron of the New, New York.

Crystal-infused Dye Process
There is an opportunity for disruption in the fashion industry by incorporating crystal-infused dye processes into garment designs, creating unique and eye-catching pieces.
Glitter Fashion
The trend of using glitter in fashion can be harnessed by clothing brands to create standout and attention-grabbing designs that appeal to a wide range of consumers.
Emotional Theme Apparel
Clothing brands can tap into the emotional theme trend, such as broken heart motifs, to create garments that resonate with consumers and provide a sense of relatability and self-expression.

Industries Being Reshaped

Fashion
The fashion industry can leverage the popularity of crystal-infused dye processes, glitter fashion, and emotional theme apparel to create disruptive and innovative designs that appeal to customers seeking unique and meaningful clothing.
Streetwear
Streetwear brands have the opportunity to incorporate crystal-infused dye processes, glitter fashion, and emotional theme apparel into their collections, creating edgy and trendsetting garments that cater to their target audience.
E-commerce
E-commerce platforms can capitalize on the demand for crystal-infused dye process clothing, glitter fashion, and emotional theme apparel by offering a wide range of options to customers, providing a convenient and accessible shopping experience.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 70%
Activity 40%
Freshness 8%