Brooklyn-based home lifestyle brand Cold Picnic has made a name for itself with vibrant patterns and its new Affection Collection marks its first-ever sweater capsule. It is made for both adults and kids, detailed with beautiful landscapes and objects that are found at the locations. This includes graphics of sticks, feathers, rocks, and more, alluding to how far people will travel to find inspiration.
Founder Phoebe Sung speaks about the designs, stating “Children have such a generous way of viewing the world and finding magic in ordinary things – rocks, sticks, feathers. They want to touch and collect everything. And they are real storytellers when it comes to selecting clothes for themselves. They seem to construct their outfits like charm bracelets, everything choice specific.”
Image Credit: Cold Picnic
Why This Trend Is Growing
- Landscape-inspired Sweaters
- The use of vibrant landscape graphics on clothing could lead to a trend of nature-inspired fashion.
- Kids' Fashion with a Story
- The Affection Collection's focus on storytelling through kids' fashion could inspire a trend of incorporating narratives into children's clothing lines.
- Brands Expanding Into Apparel
- Cold Picnic's transition into sweater design demonstrates a trend of non-apparel brands expanding into the fashion industry.
Industries Being Reshaped
- Home Lifestyle
- Home lifestyle brands, like Cold Picnic, may find success in expanding their product lines to include apparel.
- Children's Clothing
- The Affection Collection's focus on children's clothing tailored to their storytelling and adventure can lead to a disruption in the traditional children's clothing industry.
- Graphic Design
- The use of vibrant graphics, like those used in Cold Picnic's Affection Collection, could inspire disruption and innovation in the graphic design industry.
