Swarovski Creators Lab recruits sneaker and apparel brand Golden Goose for its new range of crystallized sneakers and skateboards. Drawing inspiration from the Golden Goose flag, the limited edition collection features the brand’s Golden Goose ‘Super-Star’ sneaker reimagined with Swarovski crystals and a blinged-out skateboard.
The Super-Star was the first Golden Goose shoe to incorporate the brand's recognizable star; the idea initially came to mind while visiting the Venice Beach skatepark in Los Angeles, California, where the skate scene is heavily influenced by local culture.
Golden Goose for Swarovski Creators Lab is now available exclusively on Swarovski’s website and in a few Swarovski locations. The skateboards (limited to just 10 pieces) and pink shoes will be sold. 250 pairs of the white shoes will be available online and at a few Swarovski and Golden Goose boutiques.
Image Credit: Swarovski
What's Driving This Trend
- Crystal Streetwear
- Opportunity for apparel and shoe brands to collaborate with Swarovski on limited edition, crystal-embellished products.
- Luxury Skateboards
- Opportunity for skateboard and lifestyle brands to collaborate with premium brands and add luxury elements to skateboard products.
- Hyper-localized Fashion
- Opportunity for fashion brands to draw inspiration from local cultures and incorporate them into their product design and branding.
Who This Affects Most
- Apparel
- Fashion brands can collaborate with Swarovski for embellished products to add a touch of luxury and uniqueness to their product line.
- Shoes
- Shoe brands can collaborate with Swarovski to create special editions of their popular styles with crystal embellishments to appeal to the luxury market.
- Skateboards
- Skateboard and lifestyle brands can add luxury elements like crystals to their products to appeal to a higher-end market and drive sales.
