Sportswear giant adidas has unveiled the Predator Edge CRYSTAL+, an all-new take on its popular Predator Edge football sneaker, which sees the model arrive wrapped in Swarovski crystals. For those unfamiliar, Swarovski is an Austrian jewelry brand first founded in 1895.
The new crystal-adorned versions of the Predator Edge come in three colorways: 'SIlver Metallic,' 'Focus Olive,' and 'Magic Lime.' For each version, the Swarovski crystals cover the sneakers' Three Stripe branding. And despite the addition of these delicate jewels, the Predator Edge maintains its high-tech and performance-focused elements. These include a Zone Skin upper for added control, a laceless PRIMEKNIT collar for improved support, and a forefoot Power Facet for improved propulsion.
The new limited-edition Predator Edge CRYSTAL+ sneakers are now available on adidas' website.
Image Credit: adidas
Why This Trend Is Growing
- Luxury Sportswear
- Brands can create high-end, limited-edition products by using premium materials and collaboration with luxury brands.
- Blinged-out Fashion
- The fashion industry can incorporate Swarovski crystals and other gems to create expensive and exclusive products that cater to the luxury market.
- Performance-focused Design
- Companies can combine high-end materials with advanced technology to create products that offer both style and performance, appealing to fitness enthusiasts and sneakerheads alike.
Industries Being Reshaped
- Sportswear
- Sportswear brands can collaborate with luxury companies and use premium materials to create exclusive limited-edition products.
- Jewelry
- Jewelry brands can partner with fashion companies to incorporate their products into premium fashion products, appealing to a new market.
- Fashion
- Fashion companies can use advanced technology and high-end materials to create fashion products that cater to a performance-focused market of fitness enthusiasts and sneakerheads.
