Whimsical, romantic, and love-filled Valentine's Day installations are dispersed throughout the city of London. Created by Anya Hindmarch, the site-specific artworks present gigantic heart-shaped balloons. The designer places her objects of love over famous landmarks throughout the city. This means that locals will not be the only ones who get to experience the Valentine's Day installation, but tourists will also get to indulge in London's romantic spirit.
The project is dubbed 'Chubby Hearts.' The red balloons loop back to Anya Hindmarch's Spring/Summer 2018 collection which spotlighted similar motifs in fashion and accessory items. Thus, the whimsical and love-spreading Valentine's Day installation is not only an artistic embellishment but also a way of drawing attention to Anya Hindmarch's work in fashion. The heart-shaped balloons will have an established presence through London Fashion Week.