Hungry Howie's is running its annual 'Love, Hope & Pizza' campaign again this year, showing its support for the National Breast Cancer Foundation. As the COVID-19 pandemic has added additional challenges to those struggling with the disease, the restaurant chain has decided to donate to the NBCF’s COVID-19 Relief Fund, which helps patients access the care that they need.
To generate more awareness around the cause and to show its support for the NBCF, Hungry Howie's will serve its flavored crust pizzas in pink boxes that are adorned with the organization's branding throughout the month of October. The chain will also donate funds to the organization for every pizza that's purchased, and will allow its customers to include an additional donation throughout the rest of 2020 when they order online or through its app.
Image Credit: Restaurant News / Hungry Howie's
Why This Trend Is Growing
- Cause-related Marketing
- Other businesses can follow suit and tie their products or services to a social cause or charity, creating customer loyalty and brand recognition while contributing to a positive impact.
- Crisis Support Philanthropy
- The pandemic has opened up a new category for philanthropy with a focus on providing relief aid to individuals and organizations in crisis situations.
- Branded Packaging
- Brands can incorporate their values in their packaging, creating a memorable visual identity while amplifying brand awareness and social impact.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can tie product offerings to a social cause to boost customer engagement and loyalty while contributing to charitable causes.
- Non-profit
- Non-profit organizations can explore new fundraising models by collaborating with businesses to run cause-related marketing campaigns, creating symbiotic relationships that lead to positive social impact.
- Healthcare
- The healthcare industry can leverage its expertise to support charitable organizations during crisis situations, promoting goodwill while contributing to philanthropic efforts.
