Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cacao
Libation
The benefits of cacao fruit are being transformed into a libation.
3.8
Trend score
Trend
What is the Cacao Libation trend?
Cacao Libation: Cacao fruit offers many beneficial properties, and companies are leveraging this by creating new formats of the versatile fruit. Brands offer cacao libations that are truer to their natural form to reap the benefits of the original ingredient.
Insight
The consumer insight behind the Cacao Libation trend
With rising global health concerns, consumers are becoming more aware of their health and wellbeing. They take ownership of their own wellness by shopping consciously. They tend to favor products with natural ingredients and are made from their truest form to avoid any artificial involvement. To gain control, they look to brands that are transparent about their production process.
Trend themes
Themes within the Cacao Libation trend
Three behaviours holding the trend together01
Functional Ingredients
Brands are creating new products with an emphasis on functional ingredients such as plant-based proteins, electrolytes, and theobromine to appeal to health-conscious consumers.
02
Transparent Production Process
Consumers prioritize brands with transparent production processes that offer natural ingredients in their truest form.
03
Upcycled Ingredients
Brands are incorporating upcycled ingredients, like cacao fruit pulp, to provide functional benefits for consumers and support sustainable agriculture.
Industry implications
What the Cacao Libation trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Companies can capitalize on the functional ingredient trend to offer products that appeal to health-conscious consumers.
For
Food and Beverage
The food and beverage industry has an opportunity to incorporate upcycled ingredients, like cacao fruit pulp, to create new products that appeal to sustainability-minded and health-conscious consumers.
For
Packaging Design
The rise of cacao-based drinks with unique packaging design shows a trend in the food and beverage industry to find creative and eye-catching ways to present products.
Workshop question
How can your brand utilize natural ingredients in its products?
Trend signals
Trend signals for Cacao Libation
Trend score 3.8 out of 10, from popularity 60%, activity 45%, freshness 9%.
Popularity60%
Activity45%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cacao Libation trend
4 featured examples from Dec 19, 2019 to Oct 7, 2020CategoryLifestyle
Antioxidant-Rich Cacao Water
Blue Stripes' Cacao Water is Made from the Cacao Fruit
Disruptive innovation opportunity: Introduce cacao water beverages into the beverage industry as a flavorful alternative to traditional bottled water and other plant-based water d…
CategoryLifestyle
Replenishing Protein Beverages
Après Fuels the Body with Clean, Plant-Powered Ingredients
Opportunity for beverage companies to develop and market more plant-based, functional protein beverages to meet consumer demand for healthy options.
CategoryLifestyle
Cacao Fruit Sodas
Xoca's Canned Drinks Combine Cacao Fruit Juice & Sparkling Water
Xoca's cacao fruit sodas create an opportunity for functional sodas to enter the market with a unique flavor and digestive benefits.
CategoryLifestyle
Electrolyte-Enhanced Cold Brews
Fluid Cold Brew Drinks Combine Energizing and Hydrating Benefits
Disruptive innovation opportunity: Transform the beverage industry by introducing electrolyte-enhanced cold brew drinks that cater to health-conscious consumers.
