Home gym systems include live classes and coaching options
Trend - Made famous by Peloton and becoming increasingly popular because people have been indoors more often this year, live fitness classes and coaching in gym systems are becoming increasingly dynamic in the at-home options they offer. These include everything from stationary bikes with live classes to freestanding gym units with coaching options.
Insight - Consumers around the world have grown accustomed to spending more time inside their homes this year, and the ongoing pandemic has forced them to be more adaptable when it comes to important aspects of their lifestyles like fitness. As a result, health-conscious consumers are increasingly investing in high-quality home exercise systems that are able to replicate in results what they once achieved at the gym.
Insight - Consumers around the world have grown accustomed to spending more time inside their homes this year, and the ongoing pandemic has forced them to be more adaptable when it comes to important aspects of their lifestyles like fitness. As a result, health-conscious consumers are increasingly investing in high-quality home exercise systems that are able to replicate in results what they once achieved at the gym.
Workshop Question - How is your brand prioritizing high quality, at-home versions of its product/service?
Trend Themes
1. Live Fitness Classes and Coaching in At-home Gym Systems - High-quality home exercise systems that offer live fitness classes and coaching options are becoming increasingly popular and present disruptive innovation opportunities in the at-home fitness industry.
2. 24-hour Live Fitness Portals - Fitness portals that offer live-streamed fitness classes and educational webinars present disruptive innovation opportunities for creating a community of health and wellness-minded individuals.
3. Connected Stationary Bikes - Lower-priced connected stationary bikes offer disruptive innovation opportunities for the at-home fitness industry to appeal to consumers looking to spend more time indoors and take advantage of the surge in at-home fitness during the COVID-19 pandemic.
Industry Implications
1. At-home Fitness Systems - The at-home fitness industry is growing as consumers invest in home exercise systems that can replicate gym results and offer live fitness classes and coaching options.
2. Subscription-based Live Fitness Portals - Subscription-based live fitness portals that offer a wide variety of fitness classes and educational webinars present disruption opportunities for the fitness industry and creating a community of health and wellness-minded individuals.
3. Connected Fitness Equipment - The connected fitness equipment industry, particularly connected stationary bikes that offer live fitness classes and scenic rides, present disruption opportunities for the at-home fitness industry to appeal to consumers who are looking to spend more time indoors.
