Blue Stripes offers a different way for people to hydrate themselves with cacao water, which is made with the cacao fruit. The antioxidant-rich plant-based water has a packaging design that's shaped just like a cacao pod, which sets itself apart from standard bottled water options and even other kinds of plant-based water beverages. The cacao water drinks are offered in classic Just Cacao, so that the natural flavors can be appreciated to their fullest, as well as other varieties like Cascara Coffee & Cinnamon Chili and Lime & Cardamom.
Blue Stripes describes cacao as "the most unknown fruit behind the most known food" and cacao is a superfood that shares the energizing benefits of theobromine (caffeine gentler cousin), electrolytes, dietary fibers and other whole-body and mind benefits.
Image Credit: Blue Stripes
Why This Trend Is Growing
- Cacao Water Beverages
- Disruptive innovation opportunity: Expand the market for cacao water beverages by creating unique flavor combinations and targeting health-conscious consumers.
- Plant-based Water
- Disruptive innovation opportunity: Develop new plant-based water options using different fruits and vegetables to appeal to a variety of tastes and nutritional needs.
- Sustainable Packaging Design
- Disruptive innovation opportunity: Create eco-friendly packaging designs that differentiate products from traditional bottled water, appealing to environmentally conscious consumers.
Industries Being Reshaped
- Beverage Industry
- Disruptive innovation opportunity: Introduce cacao water beverages into the beverage industry as a flavorful alternative to traditional bottled water and other plant-based water drinks.
- Health and Wellness Industry
- Disruptive innovation opportunity: Target the health and wellness industry by promoting cacao water as a nutritious and antioxidant-rich beverage that supports overall well-being.
- Packaging Industry
- Disruptive innovation opportunity: Provide sustainable packaging solutions for the beverage industry that not only attract consumers but also reduce environmental impact.
