As well as producing a range of comforting Macchiato, Cappuccino, Espresso and Black coffee beverages in takeaway-style cups, Lattesso is also introducing a variety called 'Sport,' which is positioned as an energizing, protein-rich drink for those with active lifestyles.
Caffè Lattesso Sport boasts 16 grams of protein, which is marketed as an essential component in the building and maintenance of muscle mass. The caffeine content in the beverage is touted as an ingredient that kick-starts the central nervous system and "helps to take full advantage of one's own potential." Lattesso describes that the all-natural fitness-inspired coffee beverage as one that's ideal for consuming before or after a workout.
As an alternative to high-sugar energy drinks, many health-conscious consumers are becoming interested in coffee as an energizing, beneficial addition to their workout routines.
What's Driving This Trend
- Protein-enriched Beverages
- Brands are developing and marketing protein-enriched beverages as an alternative to traditional workout drinks.
- Fitness-inspired Beverages
- Beverage companies are creating products targeted specifically towards active and health-conscious consumers.
- Coffee as Workout Support
- Coffee is being positioned as an energizing and beneficial addition to workout routines.
Who This Affects Most
- Sports and Fitness
- Fitness centers and sports teams may want to offer or promote protein-enriched coffee or other beverages to athletes and fitness enthusiasts.
- Food and Beverage
- Companies in the food and beverage industry can explore protein-enriched coffee and other beverage offerings for the health-conscious market.
- Coffee Shops and Cafes
- Coffee shops and cafes can provide protein-enriched coffee beverages that appeal to health-minded coffee drinkers and fitness enthusiasts.
