Caffè Lattesso Sport is Branded as a Pre- or Post-Workout Drink

 - Oct 18, 2017
References: lattesso & foodbusinessnews.net
As well as producing a range of comforting Macchiato, Cappuccino, Espresso and Black coffee beverages in takeaway-style cups, Lattesso is also introducing a variety called 'Sport,' which is positioned as an energizing, protein-rich drink for those with active lifestyles.

Caffè Lattesso Sport boasts 16 grams of protein, which is marketed as an essential component in the building and maintenance of muscle mass. The caffeine content in the beverage is touted as an ingredient that kick-starts the central nervous system and "helps to take full advantage of one's own potential." Lattesso describes that the all-natural fitness-inspired coffee beverage as one that's ideal for consuming before or after a workout.

As an alternative to high-sugar energy drinks, many health-conscious consumers are becoming interested in coffee as an energizing, beneficial addition to their workout routines.