Katfood will be kicking off the launch of its waterless cosmetic range with a powdered scrub mask made with natural clays and botanical ingredients. The matcha scrub mask, which is free of fragrances and preservatives, is food-based because the brand believes "we would not put on our skin what we don't feel safe putting in our bodies."
The powdered mask is packed with the anti-inflammatory properties of matcha, the deeply cleansing benefits of white clay and the nourishing properties of jasmine rice and lemon peel.
With its waterless product range, Katfood is focusing on active ingredients that only need water to be added at the point of usage. As such, the powdered products don't need to be protected with preservatives or packaged in heavy materials and they boast a reduced carbon footprint.
Key Themes Behind This Trend
- Waterless Cosmetics
- The trend towards waterless cosmetics provides opportunities for development of powdered products made with natural, active ingredients.
- Food-based Skincare
- The development of food-based skincare products, like Katfood's matcha scrub mask, offers the potential for natural and safe alternatives to traditional skincare products.
- Reduced Carbon Footprint
- Brands that focus on reducing their carbon footprint can leverage waterless cosmetic products to reduce packaging and preservatives, benefitting both the environment and their bottom line.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can benefit from the trend towards waterless cosmetics and development of natural, food-based skincare products.
- Sustainability
- The trend towards waterless cosmetics and reduced carbon footprint provides opportunities for the sustainability industry to develop eco-friendly manufacturing and packaging solutions.
- Health and Wellness
- The development of food-based skincare products highlights the increasing focus on health and wellness in the skincare industry, creating opportunities for brands to innovate in this space.
