Katfood will be kicking off the launch of its waterless cosmetic range with a powdered scrub mask made with natural clays and botanical ingredients. The matcha scrub mask, which is free of fragrances and preservatives, is food-based because the brand believes "we would not put on our skin what we don't feel safe putting in our bodies."
The powdered mask is packed with the anti-inflammatory properties of matcha, the deeply cleansing benefits of white clay and the nourishing properties of jasmine rice and lemon peel.
With its waterless product range, Katfood is focusing on active ingredients that only need water to be added at the point of usage. As such, the powdered products don't need to be protected with preservatives or packaged in heavy materials and they boast a reduced carbon footprint.