Denny's Created 'Chocolats du Diner' Valentine's Day Truffles
Laura McQuarrie — February 18, 2019 — Marketing
References: twitter & foodandwine
Early into the year, Denny's added to its menu with Blueberry Pancake Puppies, or bite-sized pancake balls, and for Valentine's Day it offered up its own unique take on Valentine's Day truffles. With its 'Chocolats du Diner,' Denny's created a convenient way for people to enjoy its pancakes and syrup in a chocolate shell.
While the Decadent White Chocolate-Coated Pancake Truffle put a fun new spin on a Denny's classic, the Creamy Milk Chocolate & Syrup Truffle combined intense flavors with a smooth texture. For the romantic holiday, a limited amount of the gift-wrapped chocolate-dipped pancake bites were made available exclusively on Twitter to those who shared the love on social media using the #BeMyValendine hashtag.
These decadent pancake bites offered a fun way to treat breakfast lovers to something different than a classic heart-shaped pancake.
While the Decadent White Chocolate-Coated Pancake Truffle put a fun new spin on a Denny's classic, the Creamy Milk Chocolate & Syrup Truffle combined intense flavors with a smooth texture. For the romantic holiday, a limited amount of the gift-wrapped chocolate-dipped pancake bites were made available exclusively on Twitter to those who shared the love on social media using the #BeMyValendine hashtag.
These decadent pancake bites offered a fun way to treat breakfast lovers to something different than a classic heart-shaped pancake.
Trend Themes
1. Pancake-based Desserts - Opportunity for restaurants and bakeries to create innovative and indulgent desserts using pancakes as a main ingredient.
2. Flavor Combinations - Potential for food and beverage companies to experiment with unique flavor combinations, such as pancakes dipped in chocolate, to create new and exciting products.
3. Social Media Marketing Campaigns - Chance for businesses to leverage social media platforms to engage with customers through exclusive offers and promotions, driving awareness and brand loyalty.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities in the food and beverage industry to create innovative pancake-based products and flavor combinations.
2. Restaurants - Restaurants can capitalize on the trend of pancake-based desserts by offering creative and indulgent options to attract customers.
3. Social Media Marketing - Opportunity for marketing and advertising companies to help businesses develop effective social media marketing campaigns with exclusive offers and promotions.
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