Consumers' interest in stylish, cozy furniture is increasing amid COVID-19
Trend - Designers are debuting furniture collections that embrace the homebody aesthetic with silhouettes that are stylish and contemporary. The pieces magnify coziness as a key concept through oversized and soft features.
Insight - Contemporary consumers are spending much of their time at home during the COVID-19 pandemic and here, many are emphasizing coziness and comfort as important features in their personal spaces. This desire is motivated by a need to find solace in the home, guaranteeing individuals a sense of security in a time when they might experience some anxiety about the uncertainties brought on by the global pandemic.
Insight - Contemporary consumers are spending much of their time at home during the COVID-19 pandemic and here, many are emphasizing coziness and comfort as important features in their personal spaces. This desire is motivated by a need to find solace in the home, guaranteeing individuals a sense of security in a time when they might experience some anxiety about the uncertainties brought on by the global pandemic.
Workshop Question - How can your brand make consumers feel more comfortable and/or secure?
Trend Themes
1. Coziness-focused Design - Designers are embracing the homebody aesthetic by designing furniture collections that emphasize coziness and comfort as key concepts.
2. Multifunctional Furniture - Furniture designs are becoming more versatile and adaptable to different aesthetic needs, including outdoor use.
3. Comfort-focused Movement in Fashion - The focus on comfort and coziness in fashion is also being translated into furniture design, with puffy lounge chairs and other comfy seating options being released.
Industry Implications
1. Furniture Industry - Furniture designers and manufacturers can explore opportunities to create furniture collections that emphasize coziness and comfort as key concepts, as well as designs that are versatile and adaptable to different aesthetic needs and outdoor use.
2. Fashion Industry - Fashion and furniture companies can collaborate to create designs that tap into the comfort-focused movement in fashion and integrate comfort-focused features into furniture designs.
3. Marketing and Advertising Industry - Marketing and advertising professionals can innovate by creating campaigns like IKEA's quarantine fort campaign that show how furniture can be used to create fun and cozy indoor spaces.
4 Featured, 36 Examples:
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Date Range:
Nov 19 — Oct 20
Trending:
V. Hot
Consumer Insight Topics:
