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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,927 more

Homebody Furniture

Consumers' interest in stylish, cozy furniture is increasing amid COVID-19

Trend - Designers are debuting furniture collections that embrace the homebody aesthetic with silhouettes that are stylish and contemporary. The pieces magnify coziness as a key concept through oversized and soft features.

Insight - Contemporary consumers are spending much of their time at home during the COVID-19 pandemic and here, many are emphasizing coziness and comfort as important features in their personal spaces. This desire is motivated by a need to find solace in the home, guaranteeing individuals a sense of security in a time when they might experience some anxiety about the uncertainties brought on by the global pandemic.

Workshop Question - How can your brand make consumers feel more comfortable and/or secure?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
59,671 Total Clicks
Date Range:
Nov 19 — Oct 20
Trending:
Just New and V. Hot
Consumer Insight Topics:

Featured Examples

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