Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Homebody
Furniture
Consumers' interest in stylish, cozy furniture is increasing amid COVID-19.
6.2
Trend score
Trend
What is the Homebody Furniture trend?
Homebody Furniture: Designers are debuting furniture collections that embrace the homebody aesthetic with silhouettes that are stylish and contemporary. The pieces magnify coziness as a key concept through oversized and soft features.
Insight
The consumer insight behind the Homebody Furniture trend
Contemporary consumers are spending much of their time at home during the COVID-19 pandemic and here, many are emphasizing coziness and comfort as important features in their personal spaces. This desire is motivated by a need to find solace in the home, guaranteeing individuals a sense of security in a time when they might experience some anxiety about the uncertainties brought on by the global pandemic.
Trend themes
Themes within the Homebody Furniture trend
Three behaviours holding the trend together01
Coziness-focused design
Designers are embracing the homebody aesthetic by designing furniture collections that emphasize coziness and comfort as key concepts.
02
Multifunctional furniture
Furniture designs are becoming more versatile and adaptable to different aesthetic needs, including outdoor use.
03
Comfort-focused movement in fashion
The focus on comfort and coziness in fashion is also being translated into furniture design, with puffy lounge chairs and other comfy seating options being released.
Industry implications
What the Homebody Furniture trend means for industry
Where the trend changes the playbookFor
Furniture industry
Furniture designers and manufacturers can explore opportunities to create furniture collections that emphasize coziness and comfort as key concepts, as well as designs that are versatile and adaptable to different aesthetic needs and outdoor use.
For
Fashion industry
Fashion and furniture companies can collaborate to create designs that tap into the comfort-focused movement in fashion and integrate comfort-focused features into furniture designs.
For
Marketing and advertising industry
Marketing and advertising professionals can innovate by creating campaigns like IKEA's quarantine fort campaign that show how furniture can be used to create fun and cozy indoor spaces.
Workshop question
How can your brand make consumers feel more comfortable and/or secure?
Trend signals
Trend signals for Homebody Furniture
Trend score 6.2 out of 10, from popularity 85%, activity 91%, freshness 9%.
Popularity85%
Activity91%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Homebody Furniture trend
4 featured examples from Nov 26, 2019 to Oct 8, 2020CategoryArt & Design
Heated Living Space Tables
The YAMAZEN Heated Kotatsu Table Has a Reversible Design
Designing and producing furniture pieces with added functionalities and innovative features create a competitive advantage in the industry.
CategoryArt & Design
Puffy Lounge Chairs
Hem and Faye Toogood Released Their Collaborative Puffy Lounge Chair
Furniture companies could explore combining comfort-focused materials, such as those used in loungewear and puffer jackets, with steel-framed furniture design.
CategoryArt & Design
Branded Quarantine Fort Campaigns
IKEA's Quarantine Campaign Shows How to Make Furniture Forts
Opportunity for furniture and home decor companies to market and sell products specifically designed for fort building, such as modular furniture or fort-themed bedding.
CategoryArt & Design
Chunky Multifunctional Seating Solutions
The 'Roly Poly' Armchair Offers a Snug, Ergonomic Support
The 'Roly Poly' armchair exemplifies disruptive innovation opportunities in the furniture manufacturing industry through its unique design and versatile functionality.
