As a manufacturer of air-dried fruit and vegetable crisps, Nim’s Fruit Crisps is venturing into the drinks sector with a new fruit garnish product range that's meant to be used for topping off drinks or infusing water, teas and alcoholic beverages. A pack contains 12 to 20 slices of oranges, lemons, limes and other fruits. Unlike slicing into a fresh fruit, this option helps to minimize produce waste, and the slices rehydrate and return to their original state in liquid.
As founder Nimisha Raja describes, "We want to try and replicate the success of our fruit and vegetable crisps by taking infusions into the major supermarkets by investing heavily in new branding, easy to seal packaging and ongoing product development that will bring lots of new infusion pairings to market in the coming months."
Image Credit: Nim’s Fruit Crisps
What's Driving This Trend
- Fruit Garnish
- Opportunity to innovate and expand in the fruit garnish market by offering a variety of fruit slices for topping off drinks or infusing beverages.
- Produce Waste Reduction
- Opportunity for disruptive innovation in minimizing produce waste by providing pre-sliced fruit garnishes that rehydrate in liquid.
- Infusion Pairings
- Opportunity to create new infusion pairings by developing innovative fruit slice combinations for beverages.
Who This Affects Most
- Food Packaging
- Opportunity for disruptive innovation in creating easy to seal packaging for pre-sliced fruit garnishes to ensure freshness.
- Beverage Manufacturing
- Opportunity to incorporate pre-sliced fruit garnishes into beverage products to enhance flavor and visual appeal.
- Supermarkets
- Opportunity for supermarkets to capitalize on the growing trend of pre-sliced fruit garnishes and offer a variety of infusion options to customers.
