Category
Tech
Delegated Interfaces
Trend cluster
Category
Scenic
Route
Rather than focusing on efficiency, navigation apps and maps emphasize scenery.
3.7
Trend score
Trend
What is the Scenic Route trend?
Scenic Route: Navigation apps are introducing new features that make travel or urban commutes more customizable for consumers—from apps that calculate one's route by avoiding dark streets as much as possible to ones that offer numerous different ways to reach a destination.
Insight
The consumer insight behind the Scenic Route trend
Exhausted by the demands of their busy schedules, many consumers are attempting to practice mindfulness more often in their day-to-day—whether it is finding a deeper connection with nature or generally slowing down This allows individuals to feel calmer and less stressed, ultimately avoiding burnout. In this space, many are prioritizing accessible activities that can be seamlessly introduced to their lifestyle.
Trend themes
Themes within the Scenic Route trend
Three behaviours holding the trend together01
Customizable Travel
Navigation apps are introducing new customizable features for consumers to make travel more enjoyable.
02
Mindfulness Travel
Consumers are prioritizing accessible activities that can be seamlessly introduced to their lifestyle to practice mindfulness while still enjoying travel.
03
Alternative Navigation Options
Navigation apps are branching out from quick and efficient routes to offer alternative options based on mood or scenic preferences.
Industry implications
What the Scenic Route trend means for industry
Where the trend changes the playbookFor
Travel and Hospitality
Incorporate customizable, mindful, and alternative travel options in your travel and hospitality business to attract more customers seeking a unique and enjoyable travel experience.
For
Technology
Develop navigation apps that cater to specific moods or scenic preferences to appeal to consumers seeking a more personalized experience.
For
Transportation
Incorporate customization features such as scenic routes or landmarks and attractions within route planning to enhance the travel experience and attract more customers.
Workshop question
Conceptualize a product feature/initiative that can have a de-stressing effect on consumers.
Trend signals
Trend signals for Scenic Route
Trend score 3.7 out of 10, from popularity 61%, activity 40%, freshness 9%.
Popularity61%
Activity40%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Scenic Route trend
5 featured examples from May 29, 2019 to Oct 8, 2020CategoryWorld
Mood-Specific Navigation Apps
The Sproute App Seeks to Radically Rethink How We Travel
The development of mood-specific navigation apps provides opportunities to innovate in traditional navigation and wayfinding industries.
CategoryAutos
Restaurant Road Trip Maps
Chili's Created Road Trip Routes with Attractions & Restaurant Stops
Develop road trip packages with attractions and restaurant stops to attract travelers and provide a unique experience.
CategoryWorld
Sightseeing Airplane Flights
Qantas Now Offers the Great Southern Land Scenic Flight
Airline companies can leverage their existing aircraft and tailor their services to offer a unique and luxurious travel experience.
CategoryAutos
Scenic Route Driving Apps
The Roads by Porsche App is Designed for Drivers Who Love the Experience
The Roads by Porsche app presents an opportunity for the automotive industry to develop technology that creates more immersive driving experiences.
CategoryAutos
Scenic Motorcycle Navigation Apps
Scenic Takes You on an Exciting Journey with Your Motorcycle
Developing navigation apps that cater to motorcycle enthusiasts could boost tourism in areas with popular motorcycle routes.
